The change, which will take about a week to complete, is so significant that the date it actually happens is being referred to by a variety of names. Here at Search Engine Land, we’re calling itmobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse ormobocalypse.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages.

Note: This article originally posted on Search Engine Land.

The post What Is Mobilegeddon & The Google Mobile Friendly Update appeared first on Offshore Web Development Services India - Brain Technosys.

A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates.

That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.

That definitely explains all the reports of Penguin changes we’ve been recently been seeing. Which also means that we will likely be covering these updates, even if they are not confirmed by Google, when we feel the change is significant enough to warrant so. If we feel one of these “continuous updates” has resulted in enough of a significant spike in the search results, we will label it as a Penguin update within the 3.x category.

Penguin algorithm updates have historically been processed offline and pushed at a specific point in time. Google would process all the Penguin data offline and then pushed the data live, which would produced change in the search results. Now, Google seems to be saying they will change the algorithm within their live ranking processes.

Live changes to the Penguin algorithm seems to imply no more large data pushes for Penguin.

We will continue to document what we feel are changes to the live Penguin algorithm.

But what this means for sites who were impacted by any of these live changes is unclear. Do their link removal or disavow efforts get processed between each live algorithm change or would that not happen until Penguin 4.0? Again, we are working on getting clearer information from Google around these changes.

Also, why Google feels okay with changing these things now, during the holiday season, is still a bit worrisome for many. On the other hand, we wanted Google to update the Penguin algorithm faster, and it seems like Google is now.

Just to keep you all up to date, we have not seen any changes in Penguin since this Saturday, December 6, 2014:

• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
• Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
• Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports)

Note:  This article originally posted on Search Engine Land.

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Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile.

The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update was release and not giving us the details they would typically give when we ask them. But this morning at 3:50am EDT, Google’s Pierre Far shared more details on Google+.

Here is the summary:

(1) This is a worldwide update, impacting all versions of Google
(2) The rollout is not complete yet, it will continue for the “next few weeks.”
(3) It impacts less than 1% of English queries but may impact other languages more or less
(4) Google confirmed the roll out began on Friday
(5) Pierre Far specifically called this a “refresh”
(6) It should demote sites with bad link profiles and help sites that were previously hit that cleaned up their link profiles

Worldwide Penguin Rollout

Unlike some of Google’s other algorithm updates, such as the Panda algorithm, the Penguin update typically launches globally. So sites in any language, any region, are all open to the potential impact of this algorithm.

Why? Since Penguin is mostly about link profiles, language doesn’t really need to be looked at by the algorithm. Panda looks more at content and language, thus those algorithms roll out different by region or language. Penguin doesn’t need to worry about language, for the most part.

Penguin Still Rolling Out

There was some confusion if the Penguin refresh was done rolling out or not. SEOs were wondering why not all sites were impacted yet, they felt the roll out was halted or not complete. But yesterday Google’s John Mueller felt it was complete but then retracted that a few hours later. Pierre Far this morning said the roll out is not complete and will likely last for a “few weeks.”

So when analyzing if a site was impacted, it may be hard to nail down the issue to Penguin or another algorithm, since this is a multi-week roll out.

Penguin 3.0 Impacts Less Than 1% Of English Search Queries

When gauging how large an update was and how much of the webmaster community felt it, Google sometimes tells us how significant it was by measuring the percentage of queries impacted.

Penguin 1.0 impacted ~3.1% of queries, 1.1 was 0.1% and 1.2 was 0.3% of queries. Then 2.0 was 2.3% of queries and 2.1 was about 1%. Penguin 3.0, which some may argue is 2.2 and not 3.0, impacted less than 1% of queries.

Now, it may be higher in other languages, but Google’s measurement was English queries.

Penguin 3.0 Launched Friday

Google confirmed that Penguin 3.0 launched Friday, October 17, 2014. Keep in mind, the rollout will continue for a few weeks as we said above.

Penguin 3.0 – A Refresh

Google’s Pierre Far called this update a “refresh,” he didn’t mention that any new signals were added or the algorithm was changed in any way. A refresh in Google’s terminology around algorithms means they just re-ran the algorithm to release sites that fixed their issues and demote sites that had issues they didn’t pick up on. They did not add any new signals to the algorithm to find Penguin related sites, it was just a refresh.

Just a refresh even after waiting over a year? Indeed and this is pretty shocking to most of those in the SEO industry. Many expected a refresh could have happened way earlier and that Google was laying the ground work for a new Penguin algorithm.

Again, this is why some want to rename this update to Penguin 2.2 versus 3.0.

Helps Some Sites & Hurts Other Sites

Like any algorithm refresh, some sites that were previously hit would see a ranking increase because they are no longer negatively impacted by the algorithm. While other sites may see a ranking drop in the search results because they were just picked up as sites that should be impacted by the Penguin algorithm.

Note: This post is originally posted on Search Engine Land.

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