Amongst all the different types of apps in the industry, business-to-business (B2B) apps have become one of the most exciting segments.

According to Forrester, a US-based research and advisory firm, B2B eCommerce transactions in the U.S. will reach around $1.8 trillion by 2023, which would account for 17% of all B2B sales in the country. With mobile app development getting more streamlined every year, more than 65% of enterprises is estimated to have a plan of launching their own mobile applications.

Why invest in a B2B mobile app?

One of B2B mobile application development’s key advantages is that the competition is not intense yet in this market as very few businesses are opting for the B2B application. The slow adoption of B2B in the mobile app development process is due to various challenges involved, such as the small size of the B2B market, the need for better communication, and robust sales. However, with the emergence of new and innovative technologies, the B2B app adoption started gaining momentum in 2018 and since then continues to demonstrate splendid growth with no signs of slowing.

As the principles of running a B2B company are very much different from running a B2C company, B2B companies generally need to put extra effort in creating their applications, considering the higher level of complexities involved. However, B2B apps bring along more frequent purchases at higher volumes as compared to B2C apps. A B2B app for mobile devices is known for optimizing the real-time purchases of real-time customers. Additionally, the business operations can be improved significantly by leveraging the real-time data collected from B2B apps, a powerful medium to unearth data-driven insights regarding partners, clients, and employees.

What does it take to develop a successful B2B mobile app?

To get the best out of a B2B mobile application, it is imperative to provide massive value to the audience keeping customer requirements, tech-stack solutions, business targets, core objective, and other features in mind.

Flow with the Latest Trends

The on-going or latest trends that align well with the specific client requirements are crucial in stepping in the right direction. The best move forward is by looking at the competitor apps that are already available in the market and examining how they provide value to other businesses. Through robust research and proper planning, you can develop the best-in-class B2B app capable of delivering an enhanced customer experience.

Social Media

Social media is not just for people to connect with their family and friends. It has gained importance in the B2B segment over the last few years as businesses and companies have started leveraging the major social media platforms to stay in touch with their target audience. As a B2B company, you can get the best out of social media platforms by creating pages with crucial information regarding your business, vision, products, services and for sharing images or videos around your brand. Furthermore, you can create and run powerful campaigns targeting smartphone audiences and encourage them to install your application.

Customer Relationship Management (CRM)

Integrating CRM tools in a B2B mobile application can boost B2B businesses and help build a better relationship with the clients. B2B apps with mobile CRM can provide a gamut of features such as sales management, contact management, and employee management, which streamline the whole business process. It has been found in a study conducted by Innoppl that 65% of sales personnel equipped with CRM meet their sales targets regularly.

Reviews & Ratings

Reviews and rating option is one of the most crucial tools for a B2B business as it gives your products and services a level of trust amid your target audience and higher search credibility in the app stores. As the number of applications is increasing on a daily basis, customers are relying more on the past experiences of other customers before initiating the transaction or building trust in a brand. Additionally, the feature also gives B2B companies a chance to enhance the quality of their products or services based on the feedback shared by their customers.

App Store Optimization

As every app store has its own algorithm, having a deep knowledge about the ins and outs of each store is vital for the businesses to ensure their mobile application gets maximum exposure and better ranking on the platform, whether it is Apple’s App Store or Google’s Play Store. A company should not ignore the optimization of the released application on the app store.

Mobile experts at TechAhead, one of the best B2B app development firms in USA, believe that businesses need to understand which type of app will help them in achieving their business goals, which platforms (Apple’s App Store or Google Play Store) would be beneficial to target, and a rough cost estimate for developing a B2B mobile app in their industry.

The success with a B2B mobile app hinges on developing a thoroughly tested, user-friendly application that solves critical pain points of the clients and delivers consistent value to businesses. TechAhead, one of the best B2B mobile app development companies, has 11+ years of experience in delivering top-notch B2B mobile applications to clients worldwide, from Fortune 500 companies to emerging startups. If you have plans to enter into the mobile market for your B2B business, TechAhead is your go-to. Reach TechAhead mobile consultants with your specific requirements today.

The post How to build a successful B2B mobile app for your business? appeared first on Offshore Web Development Services India - Brain Technosys.

A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. A Google spokesperson sent us the following statement around our recent questions about the holiday Penguin updates.

That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.

That definitely explains all the reports of Penguin changes we’ve been recently been seeing. Which also means that we will likely be covering these updates, even if they are not confirmed by Google, when we feel the change is significant enough to warrant so. If we feel one of these “continuous updates” has resulted in enough of a significant spike in the search results, we will label it as a Penguin update within the 3.x category.

Penguin algorithm updates have historically been processed offline and pushed at a specific point in time. Google would process all the Penguin data offline and then pushed the data live, which would produced change in the search results. Now, Google seems to be saying they will change the algorithm within their live ranking processes.

Live changes to the Penguin algorithm seems to imply no more large data pushes for Penguin.

We will continue to document what we feel are changes to the live Penguin algorithm.

But what this means for sites who were impacted by any of these live changes is unclear. Do their link removal or disavow efforts get processed between each live algorithm change or would that not happen until Penguin 4.0? Again, we are working on getting clearer information from Google around these changes.

Also, why Google feels okay with changing these things now, during the holiday season, is still a bit worrisome for many. On the other hand, we wanted Google to update the Penguin algorithm faster, and it seems like Google is now.

Just to keep you all up to date, we have not seen any changes in Penguin since this Saturday, December 6, 2014:

• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
• Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
• Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports)
• Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports)

Note:  This article originally posted on Search Engine Land.

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Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile.

The Penguin 3.0 release was communicated very poorly by Google. With Google only confirming the update 24-hours after the update was release and not giving us the details they would typically give when we ask them. But this morning at 3:50am EDT, Google’s Pierre Far shared more details on Google+.

Here is the summary:

(1) This is a worldwide update, impacting all versions of Google
(2) The rollout is not complete yet, it will continue for the “next few weeks.”
(3) It impacts less than 1% of English queries but may impact other languages more or less
(4) Google confirmed the roll out began on Friday
(5) Pierre Far specifically called this a “refresh”
(6) It should demote sites with bad link profiles and help sites that were previously hit that cleaned up their link profiles

Worldwide Penguin Rollout

Unlike some of Google’s other algorithm updates, such as the Panda algorithm, the Penguin update typically launches globally. So sites in any language, any region, are all open to the potential impact of this algorithm.

Why? Since Penguin is mostly about link profiles, language doesn’t really need to be looked at by the algorithm. Panda looks more at content and language, thus those algorithms roll out different by region or language. Penguin doesn’t need to worry about language, for the most part.

Penguin Still Rolling Out

There was some confusion if the Penguin refresh was done rolling out or not. SEOs were wondering why not all sites were impacted yet, they felt the roll out was halted or not complete. But yesterday Google’s John Mueller felt it was complete but then retracted that a few hours later. Pierre Far this morning said the roll out is not complete and will likely last for a “few weeks.”

So when analyzing if a site was impacted, it may be hard to nail down the issue to Penguin or another algorithm, since this is a multi-week roll out.

Penguin 3.0 Impacts Less Than 1% Of English Search Queries

When gauging how large an update was and how much of the webmaster community felt it, Google sometimes tells us how significant it was by measuring the percentage of queries impacted.

Penguin 1.0 impacted ~3.1% of queries, 1.1 was 0.1% and 1.2 was 0.3% of queries. Then 2.0 was 2.3% of queries and 2.1 was about 1%. Penguin 3.0, which some may argue is 2.2 and not 3.0, impacted less than 1% of queries.

Now, it may be higher in other languages, but Google’s measurement was English queries.

Penguin 3.0 Launched Friday

Google confirmed that Penguin 3.0 launched Friday, October 17, 2014. Keep in mind, the rollout will continue for a few weeks as we said above.

Penguin 3.0 – A Refresh

Google’s Pierre Far called this update a “refresh,” he didn’t mention that any new signals were added or the algorithm was changed in any way. A refresh in Google’s terminology around algorithms means they just re-ran the algorithm to release sites that fixed their issues and demote sites that had issues they didn’t pick up on. They did not add any new signals to the algorithm to find Penguin related sites, it was just a refresh.

Just a refresh even after waiting over a year? Indeed and this is pretty shocking to most of those in the SEO industry. Many expected a refresh could have happened way earlier and that Google was laying the ground work for a new Penguin algorithm.

Again, this is why some want to rename this update to Penguin 2.2 versus 3.0.

Helps Some Sites & Hurts Other Sites

Like any algorithm refresh, some sites that were previously hit would see a ranking increase because they are no longer negatively impacted by the algorithm. While other sites may see a ranking drop in the search results because they were just picked up as sites that should be impacted by the Penguin algorithm.

Note: This post is originally posted on Search Engine Land.

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The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in the search results, has always targeted scraper sites and low-quality content sites in order to provide searchers with the best search results possible.

Panda 4.0, which Google and Matt Cutts confirmed began rolling out yesterday, has definitely caused some waves in the search results. However, the fact that Panda 4.0 is also hitting at the same time as a refresh of an algorithm targeting spammy queries like payday loans makes it a little bit more difficult for webmasters to sort through the damage.

With the payday loans refresh impacting extremely spammy queries and Panda targeting low-quality content, some webmasters could potentially get hit with both of these or by just one or the other.

While usually people complain about losing rankings, Alan Bleiweiss from AlanBleiweiss.com showed via Twitter that Panda can also bring about some serious improvement to a site’s traffic as well.

Prior to Cutts confirming via Twitter that Panda 4.0 hit, there had been plenty of speculation about a change with either Panda or Penguin, although many found it hard to pin down exactly what the change was.

“It was interesting to see the chatter amongst SEOs over the last few days,” says Marie Haynes of HIS Web Marketing. “We all knew that something was going on, but there was significant disagreement on exactly what Google was doing. Most of the black hats were saying that it was related to Penguin because they were noticing huge drops in their sites with the spammiest link profiles.”

This would have been the changes to the payday loans update, where the goal is to target the spammiest search queries Google sees. There was also plenty of debate on forums and Twitter about whether the shake-up we saw was Panda-related or Penguin-related. And with the payday loans update thrown in there for good measure, it was definitely confusing.

“I was really hoping that this wasn’t a Penguin refresh because the majority of the sites that I had done link cleanup on were not seeing any improvement and if Penguin refreshed and none of my clients were seeing ranking increases, then that would not be good,” Haynes says. “I was also puzzled because one site that I monitor that has been adversely affected by several Panda updates saw a vast improvement today. It does not have a bad link profile and would not have been affected by a Penguin update. “

“When I heard the announcements that Google had released two algorithms over the last couple of days – payday loans and also a big Panda update, everything made sense. And still, so many of us are waiting for that big Penguin refresh. It wouldn’t surprise me if that happens in the next couple of days,” she says.

Google has said previously that they try not to throw multiple updates at once or within a very short period of time, so it is interesting that they pushed out two completely unrelated updates – although updates that could both impact some the same sites – within a couple of days.

Releasing two back-to-back updates makes it a lot harder for webmasters to analyze the changes and what specifically was targeted in these updates, and could affect Google’s ability to evaluate how well (or not) the two updates worked. It also means webmasters might have a challenge knowing what changes need to be made in order to recover search rankings.

However, Haynes speculated that some of the Panda change might have been to reverse some of the damage done to sites that had great content yet were impacted for other on-page reasons.

“I think it’s too early to say what this new iteration of Panda is affecting, but I can tell you that in the case of the site that I saw big improvements on, no cleanup work had been done at all,” Haynes says. “It was always in ‘Panda flux.'”

She says some Panda refreshes would hit it hard and then occasionally the site would show a slight increase with a refresh.

“This is by far the biggest increase, though,” Haynes says. “It really is a good-quality site and I believe that what caused it to be affected by Panda in the first place was a site layout that caused crawlers to get confused. Underneath that confusing layout is a site full of really good content. It may be that Google found ways to see past structural issues and recognize the good content as the structural problems would not affect users, just crawlers. But really, that’s a guess.”

Panda first blazed onto the scene in February 2011, and was believed to be Google’s response to criticism of how well content farms were ranking. Google later announced that they internally called it the big Panda update, after Navneet Panda, the Google engineer who created it.

While there have been many smaller Panda updates and a couple larger ones, each rolled out monthly over a period of 10 days, Google had announced several months ago that Panda would be integrated into the algorithm updates and that the “softer” Panda would be less noticeable. However, that clearly isn’t the case with Panda 4.0, which has had a widespread impact, both positively and negatively.

Dr. Pete Meyers from Moz also studied the changes they saw from the latest Panda update, and noticed that eBay got hit particularly hard.

Digging into the May 19th data (and before Google confirmed anything), I noticed that a few keywords seemed to show losses for eBay, and the main eBay sub-domain fell completely out of the “Big 10” (our metric of the ten domains with the most “real estate” in the top 10).

In fact, Meyers notes that eBay’s drop was so significant that it dropped from 1 percent of their queries to 0.28 percent. It won’t be surprising to hear of more sites who have seen a drop due to Panda 4.0 – especially sites that have been notorious for having low quality content.

We will definitely see more come out in the next few days as webmasters and SEO professionals have a chance to evaluate the changes and what might have caused sites (either their own or competitors) to either rise or fall in Google’s search results. And since we’re still awaiting a Google Penguin update (Penguin 2.0 launched a year ago this week), I wouldn’t be surprised if we see one of those updates coming soon, especially in light of Google releasing both the payday loans and Panda 4.0 so close together.

Note – This post originally posted on Search Engine Watch.

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Obviously there are other fundamental concerns (e.g., indexation, crawlability, duplicate content, site architecture), but link acquisition needs to be an active consideration.

Links are still the strongest signal we can give to Google about the importance of our content and site. So, if you’re working to increase search visibility, links need to be a primary consideration.

The water is muddy right now though with Google’s war on spam links, and from what I’ve observed attending recent conferences I think a few messages need to be addressed within SEO:

• Links are still the core of Google’s search algorithm.
• Link building and content marketing are fundamentally different.
• Content marketing is difficult to do well. SEO pros often don’t have the required skill set for high-level content creation.
• Link building can supercharge your content marketing efforts.
• You can still build links even if you don’t have great content.

1. Links are Still the Core of Google’s Search Algorithm

Links are still immensely powerful.

This is confirmed by:

1. Moz’s 2013 Search Engine Ranking Factors.

2. Amit Singhal, Google’s head of search.

But we’re all aware of Google’s recent crackdown on link building activities. We’re aware that MyBlogGuest didn’t really deserve the penalty, and that more realistically it was a PR move.

But because we represent real, legitimate companies who are looking to grow their online visibility long term, we need to make sure our strategies are safe, effective, and just as long term. This has led SEO professionals to search for new ways to ensure safe and powerful links are created.

Because links are still the core of Google’s search algorithm, and we all know it.

This has led many people who were previously doing SEO toward content marketing, with their primary concern being links.

2. Link Building and Content Marketing are Fundamentally Different

Let’s be honest: there are many right now who think that content marketing is the new link building, and have labeled it “link acquisition” or “link earning.”

But content marketing is not link building. Nor is it even SEO – there’s no guarantee that your content will be visible in search, nor is creating more content guaranteed to make your site more visible in search. And you’re certainly not going to get the links if you don’t do the work.

Content marketing is wholly different than link building or SEO. SEO is about increasing search visibility. Content marketing is about creating valuable content worth sharing.

You shouldn’t be approaching content marketing from a link building/SEO perspective – it’ll lead to terrible content, I guarantee it.

How often do we complain about yet another garbage blog post, infographic, roundup, whatever the current content flavor is? Content fatigue (and content shock) is a very real problem. We certainly see it more than most.

Your primary concern when building content should be providing value, furthering your brand message/values, and engaging with your target audience.

Sounds easy, but it’s really, really difficult.

3. Content Marketing is Difficult to do Well

SEO pros often don’t have the required skillset for high-level content creation.

Content creation potentially requires:

• Industry experts
• Writers
• Editors
• Designers
• Technical (coders, web dev, app dev, etc.)

Content marketing requires the support of a host of people with diverse skills, including creative, technical, industry experts, graphic, etc. Without significant investment to ensure the content remains unique, valuable, and engaging, you’re simply wasting your time, money, and resources.

Thinking a single person can do all this work is daft. Thinking that those skilled at SEO naturally have all these skills is just as bad. Will some be able to make the transition? Sure. Will all? Definitely not, nor should they.

SEO pros don’t have to become content marketers.

4. Link Building Can Supercharge Your Content Marketing Efforts

Every content marketing campaign should involve SEO.

Creating amazing content isn’t enough – you still need to market it. SEO can help increase the visibility of content, especially if your team has a strong link building background.

SEO pros have the skill set to:

• Find similar content and:

• Find people and websites who have shared, mentioned, or linked previously.

• Find people and websites who would be interested in sharing, mentioning, or linking.

• Outreach persuasively to generate links, shares, and mentions.

• Help determine future content ideas that have a high chance of success.

• Ensure best practices for search are used on-page and on-site, within the content.

• Leverage previous relationships and industry understanding (assuming they’ve worked in the niche before).

• Advise paid options as well – most SEO folks are capable when it comes to both social media and PPC.

If you’re going to invest in content, you need to invest in visibility. Having an if-you-build-it-they-will-come attitude it today’s content era is ridiculous, considering the amount of content produced and the very real content fatigue happening online.

Without intelligent marketing you’re leaving valuable opportunities on the table. A good SEO can supercharge great content, promote decent content, and even salvage mediocre content.

5. You Can Still Build Links Even if You Don’t Have Great Content

Content marketing and link building are definitely compatible, and can create a marketing flywheel.

However, that doesn’t mean you have to be involved in content marketing to build links.

For many sites content marketing simply doesn’t make sense – either due to their size, target audience, culture, resources, or products. There is no one-size-fits-all online marketing solution. But there’s other ways to build good links that make sense.

Without content, you can build links using:

• Fresh Mentions
• Local links
• HARO
• Broken link building
• Relevant niche or local directories
• Contests
• Reviews
• Community engagement

Focus on the human value – build links that you would want even if Google didn’t exist. Build links that are for the betterment of mankind, and the web. Build links that you wouldn’t hesitate to show a friend, colleague, or even competitor.

Real link building has always been a creative endeavor, requiring added value. And content certainly isn’t the only way to add value to the web.

Note: This article original posted on Search Engine Watch.

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This tool has been a mystery to many since it was announced in October 2012, and several misconceptions surround its use.

Here are seven facts that you may not know about the disavow tool.

1. Disavowed Links are Still Seen in Webmaster Tools

I will commonly see people asking in forums why the disavow tool isn’t working for them. “I disavowed thousands of links, but I still see them in my Webmaster Tools backlinks!”

When a link is disavowed, the next time that Google crawls that link they essentially add an invisible nofollow tag to the link. There is no external evidence of this. Just as your nofollowed links are listed in WMT, so are your disavowed links.

In this webmaster central hangout Google’s John Mueller said, “Disavowed links stay in Webmaster Tools” and in this hangout he said, “When you disavow links we will still show them as inbound links in Webmaster Tools.”

2. There is a Size Limit to the Disavow File

The disavow file has a 2 megabyte size limit according to Google employee Aaseesh Marina. This is still quite large though.

Two megabytes of text is essentially the same 1,000 full pages of text. Even my largest disavow files have come nowhere near this size limit.

3. The Webspam Team Doesn’t Read Comments in Your Disavow File

The official documentation for the disavow tool is a bit confusing when it comes to comments. They give the following example:

This makes it look like we should put an explanation in our disavow file for every single link that we disavow. But really, the comments in the disavow use are meant for your own use to make the file easier to understand if you need to edit it in the future.

Once again, here is a quote from Mueller in a hangout: “The disavow file is something that is processed completely automatically. If you put a lot of text in those comments in the disavow file, then nobody will be looking at them. Those comments are essentially for you, to help you understand the file a little bit better and those comments are not used by the webspam team”.

I tend to use comments to help me classify the different types of links in my disavow file and when they were added. Here are some examples of comments that I will use in my files:

•     # Added Mar 1, 2014: These are domains where we tried to remove links but did not succeed.

•     # Added Mar 1, 2014: These are sites we did not visit to evaluate because they gave a malware warning.

4. You Don’t Need to Include Nofollowed Links in the Disavow File

A nofollowed link doesn’t carry PageRank and won’t affect your Google rankings. Here is more information on what Google says about whether to include nofollowed links in your disavow file.

“You don’t need to include any nofollow links…because essentially what happens with links that you submit as a disavow, when we recrawl them we treat them similarly to other nofollowed links,” Mueller said. “Including a nofollow link there wouldn’t be necessary.”

5. Disavowed Links Can be Reavowed

If you have added a link to your disavow file in error, or if you change your mind about disavowing a particular link, you can remove the link from your file and reupload it. The next time that Google visits that particular link, they will see that it is no longer in your disavow file and will start counting that link toward your PageRank again.

If a link you reavow was indeed one that Google had considered unnatural, removing it from your disavow won’t do any good and actually could do you harm. A client of mine got penalized a second time by Google by reinstating links that they had previously disavowed. When you get penalized a second time, Google makes you work even harder to get your penalty lifted!

A good example of a situation where you might want to reavow a link would be the case where you have disavowed an entire domain, but now have a truly natural link from that domain. Let’s look at an example.

Let’s say you had an unnatural links penalty and a good portion of your unnatural links came from keyword anchored links in a widget that was embedded by a large number of sites. Perhaps a high quality site had embedded your widget and you had disavowed it at the domain level. But now, that high quality site has actually mentioned your business and linked to you. Because the entire domain is disavowed, that natural link won’t count.

What you would do in that situation is remove the domain:example.com directive from the disavow and insert the url on which your widget is listed. (This is assuming you couldn’t get the link from the widget removed.) If you do this, be careful to include every URL that could link to this widget as the link may exist on:

•     example.com/widget_page.html

•     example.com/category/widgets/

•     example.com/archive/page2.html

…and so on.

The next time that Google recrawls this site, they will only disavow the specific URLs that are in your disavow file and links on other pages of this domain will be reavowed to your site.

Here is Mueller explaining that links can be reavowed:

Links are essentially only disavowed as long as they are in the disavow file. So, if you remove them after some point, then essentially when we recrawl and reprocess those URLs … then we will treat those as normal links again. If you remove them, then essentially you are returning them to their normal state. If they were problematic links in the past then they would be problematic links again.”

6. A Disavow May Not Work Through a 301 Redirect

Let’s you’ve got bad links pointing to Site A and you disavow those links. You then institute a 301 redirect to Site B. A redirect passes close to 100 percent of the link equity associated with that link and will also pass unnatural link signals as well.

You would think that disavowing the links pointing to Site A would essentially nofollow the link break the flow of PageRank through to Site B, but Mueller said, “Generally speaking, I’d use the same disavow file on both of the domains if you are redirecting from one domain to the other one so it’s [the link] kind of taken out from both sides.”

This is an iffy point. It sounds to me like with a straightforward redirect you are probably safe to just disavow the original source. In the example that Mueller was talking about, the site owner was asking about multiple redirects and canonicals and the situation was muddy. Still, if I was redirecting pages from one site to another and the original site had bad links, I would also add those bad links to the disavow file for the second site.

7. Disavow Data Isn’t Used Against the Site Being Disavowed

This is a contentious point. You will find a good number of people who thoroughly believe that Google is crowdsourcing the data obtained by the disavow tool and using it as a mass spam reporting tool.

When I write to webmasters and request link removal, I will often get replies back saying, “I removed your link. Please don’t add me to your disavow file!!!” The site owners are obviously concerned that if I disavow their link then I am reporting their domain as a spam domain to Google.

Here’s what Mueller said about this thought:

When it comes to the disavow links tool, at the moment we are not using that data in any way against the sites that are being disavowed because there are just so many reasons why a link might be disavowed. It might be that it’s a perfectly fine site but for some reason the ads on that site are passing PageRank and maybe the webmaster is not aware of that and that’s not something that we would say, “Oh, this is a spammy site”, because some of these ads are passing PageRank. Or maybe they have comments on a blog or on articles that they publish and people have been spamming those comments. Just because those links are in someone’s disavow file, it doesn’t mean that the content on that site is necessarily bad.”

I find it interesting though that Mueller said that they are not using the disavow data against other sites “at the moment”. It is perhaps possible that Google is gathering this data to help improve their algorithms in the future provided they can find ways to weed out the false positives. But, at this point it’s not like using the disavow tool against another site is the same as filing a spam report.

This video has a similar discussion about disavow data, and Mueller also said, “It’s not that we are using this [the disavow tool] as a spam report form. So, when you get a message saying, ‘You should remove this link to my website or else I’ll put you on my disavow file’, that’s not a threat for your website. It’s not a problem to have your website on a disavow file.”

Summary

There is a reason why Google tells webmasters that the disavow tool is an advanced tool and should be used with caution. Using it improperly has the possibility to do harm to your site.

Google has been very vague with their explanations to webmasters on how to use this tool. In fact, in one hangout, Mueller was asked why there is no link directly from Webmaster Tools to the disavow tool and his was response was to say that Google doesn’t want webmasters to use the tool if they don’t know what they are doing.

Hopefully these tips have helped you to better understand the disavow tool.

Note: This article original posted on Search Engine Watch.

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The impact was so serious that Google asked for data points to detect those websites and penalize manually. Google gave various updates after the first roll-out in February 2011, and went global in April 2011 affecting rankings worldwide. Google also shared 23 bullet points in his official blog, “what makes a website as high quality ? to help webmaster “think like Google “. Since then, there has been 23 more Panda updates, where Google has refined this algorithm and punished more websites, last being in January 2013. – See more at: http://seo.braintechnosys.com/google-panda-update-2011.html#sthash.RVYWESqb.dpuf

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How to do SEO? .This is the first question which comes to our mind when we think about promoting any website. Search engine optimization which is also termed as “SEO “has evolved over years but, basics still remains the same. On page SEO and off page SEO are the 2 sides which are independent but, yet connected.
On Page SEO: As the name suggests, there are some basic rules and guidelines which we need to follow to optimize the web page in order to get noticed and indexed by search engines. Some of the basic rules include following:

• Title Tags insertions
• Proper Meta tags
• ALT tags in images
• H1 tags
• URL structure
• Original Content
• Keyword density ( I believe this is least important )
• Site maps, both XML and user facing.
• Robot.txt

Note: In case you are not familiar with the above terms, please click on them for a detailed description about them.

Off Page SEO: As the Name suggests, these are the activities which are done “OFF THE WEBSITE “i.e. not within the website, to get noticed / promoted for search engine rankings. Some of the traditional off page work includes.
• Directory submissions
• Article submissions
• Blog commenting
• Forum Commenting
• Theme based link Building
• Press release submission
• Video Promotion
• Classifieds
• Social Media Promotion
• Image Sharing

One thing which we need to make sure about is genuine content and quality work. Doing submissions using software will not help but penalize your website and may never be indexed on search engines. Also make sure you do not copy content for website, articles, blogs etc.

I hope this information was helpful and informative to all beginners of SEO. Keep reading my other posts for more updated information on SEO.

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