{"id":5296,"date":"2013-11-11T09:19:36","date_gmt":"2013-11-11T09:19:36","guid":{"rendered":"http:\/\/braintechnosys.net\/braintechnosys\/?p=5296"},"modified":"2018-04-30T05:21:28","modified_gmt":"2018-04-30T05:21:28","slug":"adwords-offer-extensions-get-shut-down-in-favor-of-google-offers","status":"publish","type":"post","link":"https:\/\/www.braintechnosys.com\/blog\/adwords-offer-extensions-get-shut-down-in-favor-of-google-offers\/","title":{"rendered":"AdWords Offer Extensions Get Shut Down In Favor Of Google Offers"},"content":{"rendered":"<p style=\"text-align: justify;\">In February, Google announced the\u00a0limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn\u2019t make much of a splash when they debuted, and now it turns out they were sunsetted on November 1st.<\/p>\n<h4 style=\"text-align: justify;\">Google posted the following alert on the\u00a0support page\u00a0for Offer Extensions:<\/h4>\n<blockquote>\n<ul>\n<li style=\"text-align: justify;\">Starting on November 1, 2013, we will no longer support offer extensions in AdWords. On that date, offer extensions will stop showing in your ads and offer extensions reporting will stop showing in your account. No action is required.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">We recommend reviewing your campaigns to ensure your messaging continues to fit your goals. To retain offer extensions reporting for your records, remember to\u00a0download campaign reports\u00a0before November 1. Consider using\u00a0sitelinks\u00a0or\u00a0Google offers\u00a0to promote your deals and offers in the future.<\/li>\n<\/ul>\n<\/blockquote>\n<p style=\"text-align: justify;\">I don\u2019t know at this point when the alert was posted or if there was any other communication to advertisers using Offer extensions. However, on October 24, Google announced an updated self-service tool for US businesses to create Google Offers.\u00a0\u00a0Consumers can save and redeem offers in-store with their smartphones.<\/p>\n<p style=\"text-align: justify;\">Google Offers are distributed to users who are in proximity to the advertiser\u2019s business through Google Maps, Google+, Google Wallet and the Google Offers app and web site.\u00a0Though Offer Extensions didn\u2019t catch on, it would seem there is still an opportunity for Google to incorporate Google Offers into search ads.<\/p>\n<p style=\"text-align: justify;\">Hat tip to\u00a0David Szetela\u00a0of FMB Media.<\/p>\n<p style=\"text-align: justify;\">This article originally posted on searchengineland.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In February, Google announced the\u00a0limited release of AdWords Offer Extensions, which allowed advertisers to dedicate extra real estate in their search ads to promoting in-store coupons and discounts. Offer Extensions didn\u2019t make much of a splash when they debuted, and now it turns out they were sunsetted on November 1st. Google posted the following alert &hellip; <a href=\"https:\/\/www.braintechnosys.com\/blog\/adwords-offer-extensions-get-shut-down-in-favor-of-google-offers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AdWords Offer Extensions Get Shut Down In Favor Of Google Offers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/comments?post=5296"}],"version-history":[{"count":1,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5296\/revisions"}],"predecessor-version":[{"id":8939,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5296\/revisions\/8939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/media\/8938"}],"wp:attachment":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/media?parent=5296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/categories?post=5296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/tags?post=5296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}