The checkout \u2013 it\u2019s that all-important step in your site\u2019s shopping cycle that can make or break the deal for you. Of course, you want to ensure that your checkout process is as smooth as marble. You don\u2019t want any hiccups at this stage, and if there are any, you want to get rid of them. Here is how.<\/p>\n
1. Clean Out Unnecessary Graphics<\/strong><\/p>\n Keep all your high-resolution product images and other graphics for your product pages and landing pages. Your shopping cart checkout area should be clean and relatively free of graphics. So if you have any blinking icons or clever-looking 3D animations in your checkout procedure get rid of them. They only divert your customer.<\/p>\n 2. Avoid Unnecessary Product Recommendations<\/strong><\/p>\n Cross-selling and up-selling are absolutely necessary, but not during checkout. If your code is suggesting recommended products at the checkout phase, it\u2019s time to clean it up. Product recommendations should appear when customer is still shopping, and not after the \u201cBuy Now\u201d button is clicked.<\/p>\n 3. Be Transparent About Hidden Charges Beforehand<\/strong><\/p>\n Hidden shipping charges, taxes and levies that suddenly become visible at the final checkout phase can be really distracting. They tend to shock the consumers, and get the customer to start thinking about cart abandonment. Be transparent right at the beginning, by letting the customer know how much your shipping charges are.<\/p>\n 4. Don\u2019t Present Last-minute Offers<\/strong><\/p>\n Once your customer has selected a product to include into his or her shopping cart, it\u2019s done. You don\u2019t want to display last-minute offers on that product. Be especially careful not to lay any last-minute temptations at the customer\u2019s door, especially after they click the Buy Now icon.<\/p>\n 5. Clean Up Unnecessary Navigation<\/strong><\/p>\n Make sure there are no unnecessary links anywhere in the shopping cart. Other than the various policies such as Privacy, Shipping, Returns and General Terms, no other links should be present. You don\u2019t want the customer to visit a different page, site or Ad and forget to check out the items in the shopping cart.<\/p>\n 6. Don\u2019t Allow Any Ads<\/strong><\/p>\n Even if you claim that Ads are unavoidable, remember, flashing banners do very little to help customers focus. It\u2019s ok, to some extent, if your Ads turn up on your Home page or Product page. Keep your shopping cart and most especially the checkout page free of Ads in any format.<\/p>\n 7. Display The Coupon Field Selectively<\/strong><\/p>\n If you\u2019re issuing coupons, display the coupon field selectively and privately based on the customer\u2019s login. By displaying the coupon code box only to select traffic, you can prevent other shoppers from getting distracted. If this is not possible, try to hide the box creatively from other shoppers.<\/p>\n 8. Isolate Checkout<\/strong><\/p>\n To prevent distractions of all kinds, it\u2019s best to isolate checkout overall. People tend to be curious, and anything catchy will be investigated by bored shoppers. Just make sure that there are no links to your site\u2019s other pages on the checkout pages. It should be just checkout, plain and simple.<\/p>\n 9. Minimize checkout steps<\/strong><\/p>\n Did you know that 10% of all shopping cart abandonments are due to lengthy checkout processes?Don\u2019t barrage your customers with forms, questions and products they don\u2019t care about. Stick to a maximum of 3 steps for the entire checkout process.<\/p>\n 10. Ask Only For Relevant Information<\/strong><\/p>\n Checkout forms \u2013 necessary and unavoidable but definitely possible to streamline. What exactly do you want to know about the customer in order to process his or her order? Your customer\u2019s name, address, payment details? Stick only to that. Asking too many questions only irritates your customers and gives them a darn good reason to hit the exit button.<\/p>\n 11. Avoid Unnecessary Popups<\/strong><\/p>\n Once the checkout is complete and payment is made, you\u2019re free to follow up with surveys and feedback forms. Just don\u2019t present an annoying survey form during checkout. There\u2019s no need to know what your customer thinks about your site at this point. All you want is for the customer to checkout and come back to your site for more shopping.<\/p>\n 12. Increase Processing Speed<\/strong><\/p>\n A fast checkout process really impresses customers, so speed it up. For those customers who want to get out quickly, offer an Express Checkout option. Test the checkout and payment processing speed till you\u2019re satisfied. When the process is really quick, there\u2019s no time for getting distracted.<\/p>\n Author Bio:<\/strong><\/em> Masroor Ahmed is a conversion optimization analyst from Invesp and has worked for several top companies. He writes many insightful articles on conversion optimization.<\/p>\n","protected":false},"excerpt":{"rendered":" The checkout \u2013 it\u2019s that all-important step in your site\u2019s shopping cycle that can make or break the deal for you. Of course, you want to ensure that your checkout process is as smooth as marble. You don\u2019t want any hiccups at this stage, and if there are any, you want to get rid of … Continue reading “12 Steps To Remove Distractions From E-commerce Checkout Pages”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/comments?post=5550"}],"version-history":[{"count":3,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5550\/revisions"}],"predecessor-version":[{"id":9016,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/posts\/5550\/revisions\/9016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/media\/8926"}],"wp:attachment":[{"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/media?parent=5550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/categories?post=5550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.braintechnosys.com\/blog\/wp-json\/wp\/v2\/tags?post=5550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}