{"id":5806,"date":"2014-03-13T09:34:20","date_gmt":"2014-03-13T09:34:20","guid":{"rendered":"http:\/\/braintechnosys.net\/braintech\/blog\/?p=5806"},"modified":"2018-04-30T05:27:00","modified_gmt":"2018-04-30T05:27:00","slug":"google-adwords-adds-consumer-rating-annotations","status":"publish","type":"post","link":"https:\/\/www.braintechnosys.com\/blog\/google-adwords-adds-consumer-rating-annotations\/","title":{"rendered":"Google AdWords Adds Consumer Rating Annotations"},"content":{"rendered":"

You may already be familiar with Google’s Consumer Surveys. If you’ve been wondering what Google intends to do with the information it’s collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.<\/p>\n

\n“Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. These annotations\u2014which need no setup\u2014help drive website traffic with the power of consumer opinion,” AdWords said in its help files<\/a>.<\/p>\n

AdWords said it runs surveys through Google Consumer Surveys where “at least hundreds, and in most cases, over a thousand people are surveyed for each business,” and that respondents self-identify as customers.<\/p>\n

“The surveys AdWords runs begin by finding out if respondents are customers of a particular business, using a question like ‘What airline have you flown with recently?’ or ‘Which mobile service provider do you use?’ Then, the surveys ask about experience with that Business.”<\/p>\n

AdWords said it only shows “your business\u2019s highest survey ratings, emphasizing the areas where your customers notice you\u2019re doing a great job,” and that data gleaned from Google’s Consumer Surveys represents a more objective picture of a business because “people respond to Google Consumer Surveys in order to access web content that they’re interested in reading (on online news, reference, and entertainment sites), or to earn Google Play credit through an Android app. This means that you get feedback from a wide array of customers, rather than seeing disproportionate responses from people who are disgruntled (or thrilled).”<\/p>\n

With consumer rating annotations, when people click on an ad’s rating, they can drill down into a more detailed view of rating scores.<\/p>\n

\nClicks on ratings and clicks on a business’s homepage from the survey details window are free, and aren\u2019t reported in performance statistics, said AdWords.<\/p>\n

The advertising platform also said the scoring system “is the same for every advertiser, regardless of the advertiser\u2019s spending on AdWords or elsewhere on Google.”<\/p>\n

Consumer ratings are specific to the country the ads are being shown in. “For example, people searching on google.co.uk will see ads with consumer ratings from U.K. brands only. Also, consumer ratings are available in English only, so people searching in other languages won\u2019t see consumer ratings,” said AdWords.<\/p>\n

Right now, there isn’t any setup needed, meaning this can start showing in your ads at any time. For more information or to opt in or out, check out this information from AdWords:<\/p>\n